How does a person become an icon? How does a person leave an indelible mark in literature, music or theater in order to become immortal? “Icone” answers these questions: an unreleased phenomenology of great Italian and international characters of culture, art and music in 1900s. Thanks to both presenter and experts – communications professors, art critics, writers, journalists – charme and appeal secrets that allowed famous people to be considered as icons will be unraveled.